PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Partner Network
Tapvalue Ushers in Offline Analytics Product, Tapbox
Image Credit J Sainsbury plc

Tapvalue Ushers in Offline Analytics Product, Tapbox


Omni-channel audience and data firm Tapvalue has unleashed Tapbox on the world of brick-and-mortar retailing. It joins a growing list of hardware devices that give analytics data offline customer’s journey.

Tapbox is placed near a store’s point of sale. From here it detects nearby mobile phone signals and collects relevant data, which is then transmitted to Tapvalue’s central repository.

Compared to the more popular beacon-only technologies, Tapbox does not require a store visitor to install an app on their smartphone. Tapvalue has said that Wi-fi needs to be enabled, but no other action is needed.

In-store profiling

Under the hood, Tapvalue matches in-store data with digital profiles to give a full view of a consumer’s journey in-store. This can then be married with a retailer’s online data to provide detailed omni-channel analysis.

Developed by Tapvalue, a company that has only been in existence since 2012, the technology creates the kind of profiles that will let retailers communicate with consumers on a one-to-one basis.

Tapvalue states that all the insights it harvests are completely anonymous and no personal data is recorded.

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

    Read more from Simon

    You may also like…