INside Performance Marketing

INside Events: Quidco and SportsAid Host Charity Golf Day

In taking a break from driving sales, Quidco invited fellow performance marketers to the Buckinghamshire Golf Club last Monday to try some drives of a different kind, with mixed results.

The charity golf day was hosted alongside SportsAid, an organisation which helps young sportspeople with the huge financial challenges and other pressures they face throughout the early stages of their careers. Representing the charity’s good work was teenage golf pro Annabel Dimmock, who was on hand throughout the day to burst any inflated egos with her advanced skill levels.

The golfers started the day with a brief practice before venturing over to the teeing ground to embark on a full 18 holes. With the rivers Misbourne and Colne coming into play on seven of the first 12 pins, the course is a challenge even for the seasoned player. Still, in the words of the course’s designer and former Ryder Cup captain John Jacobs: “You want a golf course to be a stern test but at the end of the day it must be one that even a bad golfer can enjoy.”

The round was finished in good 19th-hole fashion with a late BBQ lunch and prizes awarded to the winners of various challenges throughout the day.

Quidco’s managing director Andy Oldham described the Quidco-SportsAid charity golf day as “a real success”.

He added: “With support from our sponsors, Optimus, Webgains, Affiliate Window, Rewards4Group and Affilinet, the day was littered with challenges from longest drive, nearest the pin to beat the pro - in form of 17-year-old prodigy Annabel Dimmock.

“With the day very well attended with teams from across the performance marketing industry, it was great to get a chance to highlight the great work SportsAid does to encourage the superstar athletes of tomorrow. Congratulations go to run away winners Recombu!”

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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