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INside Events: metapeople GmbH and NetBooster dmexco 2014 Warm Up


The metapeople GmbH and NetBooster were pleased to welcome over 1,200 guests to the historic Wolkenburg Cologne for their tenth Performance Night, on the eve of the dmexco 2014.

With the sun shining, food and drink flowing, and a buzzing atmosphere, the scene was set for an ideal exhibition warm-up, providing an opportunity to establish interesting contacts and network with old and new colleagues in the field of online marketing.

21 sponsors supported the fully-booked Performance Night this year, including: PAYBACK,, Telekom Deutschland, Sparhandy, Zarenga, Rakuten Marketing, ad-cons, Reach Ad, Kenshoo, financeads, CJ AFFILIATE. by conversant, TradeDoubler, Dataxu, Sparwelt, Target Performance Gmb belboon, affilinet, DEVK, Zanox, Viking and Kwanko.

dmexco 2014 breaks new records

The international trade fair for the digital industry increased in popularity again this year with more than 800 exhibitors in three halls on over 60,000 square meters were seen presenting their solutions, ideas and technological visions.

The popular event spanning over three days proved to be a great success and metapeople GmbH and NetBooster are already looking forward to another record breaking year at dmexco 2015.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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