Anthony Clements has been appointed UK country manager at Affiliate Window as the company enters a new dawn under the ownership of zanox AG.
Clements will be in charge of operations in Affiliate Window’s homeland of Britain as it seeks to become one of the biggest affiliate networks in Europe. This aim was shared in a recent merger between Affiliate Window and its owner, where it was announced that the former’s holding company – Digital Window Ltd – would become the new zanox AG board.
Speaking of the appointment, Adam Ross, chief operating officer for zanox AG, said Clements “epitomises” the ethos of Affiliate Window and possesses the attributes of a successful leader.
Placing trust in innovation
Clements has been working as the network’s client services director for the last five years, a position he took at the firm after joining in 2006.
His early work included optimising the group’s performance marketing strategies and lending his expertise to key tech projects such as Affiliate Window’s Create-a-feed, ShopWindow and the recently announced Affiliate Window interface.
His knowledge in the development of technology is sure to be tested as the network plans on powering growth with innovation.
Clements claimed that it was a “great honour” to make the step up, before duly outlining his plans for the future.
“We will look to continue the growth of the network’s core affiliate marketing business through both client acquisitions and the continued development of technology that enhances the industry for our significant base of publishers.
“I’m grateful to be able to rely on a fantastic senior management team, as well as a wider staff of excellent people that will help me make the transition seamless both internally and externally,” he commented.
Staff changes
Clements’ appointment is the latest in a line of Affiliate Window staff shake-ups to take place this week. On Monday, clients learned that Mark Walters would transition to the zanox AG board as CEO, with ex-chief executive officer Thomas Joosten leading the departures.
Despite the changes, Affiliate Window has played down the impact this could have on operations by insisting that it would be “business as usual” for clients and staff.