Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Together - We Solved That!
Everflow and Vibrant Performance’s partnership with Unlock drove a staggering 740% YoY increase in qualified leads.
Partnership of the Year
TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.
Most Innovative Technology
Inflektion is leading the industry with its AI-powered solution that personalises landing pages for influencer campaigns. By tailoring pages to specific audiences, Inflektion has significantly boosted conversion rates, transforming the economics of partnership marketing.
Industry Legend
Sommer Urias is widely respected for her 18 years of unparalleled impact at CJ.
Best Use of Data and Insights
Aesop and Partnerize leveraged a fantastic data-driven strategy during Aesop’s Annual Shopping Event.
Best Partnerships Team
tvScientific’s team excels by combining CTV and affiliate expertise with pioneering technology, driving innovation and client success. Their commitment to education, collaboration, and continuous evolution sets them apart in the industry.
