Recognised industry leaders in digital marketing services and software integrate their search and social media platforms to provide superior offering for clients

iCrossing announced today it has formed a strategic partnership with Kenshoo to combine its renowned performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s industry-leading media management software. The partnership will drive innovation, efficiency and performance for iCrossing’s portfolio of Fortune 500 clients.

“By integrating Kenshoo into our CMP and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market,” said Brian Powley, global president at iCrossing.

Powley continued, “iCrossing has historically used our own proprietary media management system, but as the digitisation of marketing extends we realised the best way for us to continue to drive market-leading results for clients was to integrate Kenshoo’s technology into our CMP and turn our focus to the development of proprietary supplemental tools.”

The partnership will leverage iCrossing’s preferred agency access to the Hearst audience platform, which encompasses data from 200 million unique visitors (UVs) monthly, to deliver audience-based, insight-driven search and social marketing solutions for iCrossing clients. Through its advanced technology, the combined platform will also enable superior performance through precision targeting, supplemental monitoring, and innovative analytical tools.

Kenshoo was selected because of its predictive marketing software and its ability to integrate with iCrossing’s unique data sources and systems to deliver an enhanced experience for clients. Additionally, both iCrossing and Kenshoo have been recognised as best in class media and technology service providers. iCrossing was ranked a “leader” in the Forrester Wave™: Search Marketing Agencies, Q4 2012 report, and Kenshoo was named the “sole leader” in the Forrester Wave™: Bid Management Software, Q4, 2012.

“We’re excited for the opportunity to combine our premium software solutions with iCrossing’s proprietary platform, data and performance media expertise to create an unparalleled offering for brands,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “By leveraging our joint capabilities across search, social, local, mobile, attribution and forecasting, we’ll be able to deliver advanced marketing solutions that drive maximum results for clients.”

In addition, iCrossing’s in-house product development team, led by Chief Technology Officer Peter Randazzo, will continue to build innovative tools to supplement the integrated offering and give clients a competitive advantage.

“Among other agencies, iCrossing has always stood out because of our commitment to in-house technology development,” said Randazzo. “Our dedication remains the same, but we are now shifting our focus toward building the proprietary tools that are most differentiating for our clients and our business.”