Quantcast Continues to Grow Global Business through Deal with Incisive Media for audience segmentation and real-time targeting
London, September 2014: Quantcast, a technology company specialising in real-time advertising and audience measurement, today announced it has signed a deal with Incisive Media, one of the world’s leading B2B information providers, serving a wide range of financial, business technology and professional services markets globally. Incisive Media will be utilising Quantcast’s Advertise-for-publishers tool, employing proprietary real-time audience profiles for targeting across all devices; as well as Quantcast’s free cross-platform Measure tool.
Quantcast’s Audience Interests report will allow Incisive Media to fully understand their entire audience composition across their niche websites and to better grasp the overlap of audiences to other websites rather than simply understanding the demographic make-up of the audience. These custom publisher segments will enable Incisive Media to sell highly targeted expanded audience campaigns to advertisers across the whole of their network, using the Advertise-for-publishers tool, thereby providing improved advertising yields and more efficient use of their inventory
John Barnes, Managing Director, Digital & Tech, at Incisive Media says “Quantcast has both global reach and a reputation for accuracy and scale of audience profiling. We have a high frequency and reach of global business users that we’re looking to understand in detail based on their interests and behaviours. With the insight and understanding provided by Quantcast we can pinpoint opportunities and identify overlap across our roster of digital publications, selling better access to our audiences and delivering better results to our clients.”
Alasdair Cross, Quantcast’s Head of Publisher Development for Europe says: “Incisive Media is a business with great potential for revenue growth, and one way they can do this is by gaining a clear understanding of who their customers are and where the potential cross-sell opportunities are on digital platforms. The trend towards Audience Targeting really helps publishers add value to their sales proposition provided they use the data and tools at their disposal, and that’s something that John and the Incisive team are keen to develop.”
Quantcast is a digital advertising company specialising in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in big data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over one trillion new data records every month, and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. For more information, visit www.quantcast.com.
About Incisive Media
Incisive Media is a geographically diverse B2B information and events business, built on continuous innovation, with customer insight it’s core. It serves a wide range of global financial, technology and professional services markets and it’s portfolio of products spans a range of information products and face-to-face events, with over 30 brands serving 14 specialist communities globally. It has over 5 Million B2B visitors a month and serves 8 Billion advertising impressions per annum.
Incisive’s underlying mission is to connect and engage our communities with timely and actionable intelligence that gives it’s audience an edge. It’s staff and products are multi-award winning. In 2010 and 2013 it was awarded ‘Digital Publisher of the Year’ by the UK’s Association of Online Publishers (AOP).
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