After seeing its industry go from strength to strength over the last 12 months, Performance Marketing Insights: London has released details of the agenda for this year’s event.
Now entering its eighth year, the conference has lined up a stellar cast of speakers to grace the Westminster Park Plaza between 28-29 October.
The conference will see top-end representatives from the likes of Facebook, Rakuten DC Storm, IAB and Vodafone showcasing their knowledge in sessions based on the rapidly evolving world of performance, creating an environment for advertisers, publishers, networks and technology providers to savour.
With an increasing number of social media, display, affiliate and email marketing campaigns now running on performance-based models, the event will take place amid what is expected to be a hugely significant period for the industry it serves.
New industry - new format
Much has changed since Performance Marketing Insights held its first conference in London, and the event’s format has also undergone a number of tweaks to ensure relevancy for over 1,000 delegates travelling in from around the world.
Running alongside the themes of ‘Capture, Cultivate and Create’, PMI’s expert-led sessions will aim to shed light on topics surrounding leadership, technology and innovation within the performance industry. All three conference tracks will provide integral advice to marketers as they look to champion new approaches at the same time as conducting improvements to their existing activity.
Session topics will range from a review of how websites are becoming increasingly linked to social media - fronted by EngageSciences’ Richard Jones and Vodafone’s Adam Stuart - right the way across to a rundown of the top five emerging trends in performance marketing from Marin Software VP Jon Myers.
Answering the need for expert advice, the agenda for Performance Marketing Insights: London creates plenty of room for case studies from companies such as PPC specialist Genie Goals. The firm will take to the stage to detail its recent work with furniture retailer Dwell - now a part of DFS - with other presentations focusing on PHG’s progress with British Airways and how Footfall Analytics helped Spar and Londis use CCTV cameras for tracking consumer behaviour.
October’s conference will also host a series of panels for discussions covering the performance industry’s most hotly debated issues. These include a look into the evolution of the UK’s communications market and a talk on digital innovation by representatives from BuzzFeed, Quantcast, Adobe and DigitasLBi. To make sure attendees can also get their views across, questions from the floor will always be encouraged.
“Not one to be missed”
Over 40 presentations have already been confirmed, but attendees are advised to wait for details on more sessions as well as two keynote speeches before planning their schedules.
Chris Johnson, editor at event organiser PerformanceIN, is particularly enthused by the sheer variety of content on offer.
“We set the stall out to completely rejuvenate our conference agenda for PMI London, and with the introduction of our ‘Capture, Cultivate, Create’ track themes we’re extremely pleased to announce this year’s line-up.”
“We’re hosting fireside-style discussions with digital evangelists, thought-leadership presentations from many of digital’s leading senior figures, alongside strategy-led sessions that are primed to incubate industry development. There’s also an additional influx of brands and technologies willing to share their pioneering campaigns within our case study-led ‘Create’ track.”
Johnson added that any professional with a vested interest in marketing should benefit from the event’s sessions, regardless of their background.
“Whether you’re a seasoned digital marketer, relative newbie, start-up, SME or technology innovator, our agenda team have compiled 50 digital marketing sessions to suit all delegates.
“This year’s event is not one to be missed.”
Information on early bird passes, directions to the venue along with the full list of sponsors and exhibitors can be found at performancemarketinginsights.com, while the complete agenda can be found here.