Matthias Stadelmeyer has been appointed President and CEO of Tradedoubler on a permanent basis.

According to company chairman Peter Larsson, the board of Tradedoubler made the decision based on Stadelmeyer’s influence since stepping in to fill the role when previous incumbent Rob Wilson departed in April 2014.

“He has performed impressively during the period as acting CEO. With his strong track record and industry experience, Matthias is the ideal person to take Tradedoubler to a leading position in Performance Marketing,” he said.

Stadelmeyer has promised to take the affiliate network to a “new level” after accepting the position. He is likely to call on the experience he has gained through being at Tradedoubler for more than seven years.

Prior to being president and CEO, Stadelmeyer has held positions including sales director and head of technology in Germany, regional director for market unit DACH and vice president of sales.