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Poll: Does Personalisation Always Come at the Cost of Privacy?
Image Credit Jonathan McIntosh Creative Commons license

Poll: Does Personalisation Always Come at the Cost of Privacy?


An article written last week by Deirdre Mills, head of product marketing at real time and personalised video company SundaySky, highlighted the conflicting relationship between the consumer's increasing want for individually tailored communications, and their continuing desire to protect their personal information.   

The need for a personalised service today can hardly be overstated, both for the benefit of attracting new customers and maintaining existing ones- and for keeping up to speed with the competition. Striking a balance is the challenge, but ultimately does personalisation always come at the cost of privacy? 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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