Web analytics provider Cxense has shared details of triple-digit growth and an expansion of its New York offices after seeing a surge in demand for its publisher and advertiser solutions.
Based in NYC’s Rockefeller Center but with offices in 13 locations worldwide, the company has reported a 246% uptick in Q2 revenue compared to the same period last year. Quarterly earnings scaled up to $3.4 million in a period that saw Cxense gain a listing on the Oslo Stock Exchange.
As of July 1 2014, the company is actively trading shares and may represent an interesting proposition for investors, especially given the firm’s recent movements.
Bridging the gap
Part of Cxense’s offering is an analytics program which helps publishers delve deep into the behaviour of their audiences. The tool presents real-time web stats and historical data with the aim of helping sites increase their digital ad revenue.
Advertisers can also tap into Cxense’s 3,000-strong publisher database to find the best places for placing their content, providing benefits for both parties.
An unprecedented lift in subscriptions of these services has enabled Cxense to take on a number of new hires, including four new sales vice presidents and several additions to the existing sales force.
The company’s client base has been strengthened with the introduction of media companies such as AEON (Japan), Winnipeg Free Press (Canada) and TV2 (Denmark).
More recently, Gropo Clarin - recognised as the largest media conglomerate in Argentina - signed up to Cxense’s data management platform for publishers.