In Opera Software’s latest set of financials, the web browser company revealed that its mobile advertising platform Opera Mediaworks comprised 51% of the entire business’ revenues.
When sectioning off Opera MediaWorks’ revenues from parent Opera Software’s total revenues, the platform contributed $51.1 million in Q2, a significant 83% upswing on Q2 2013’s figures.
Fuelled by MediaWorks boasting total Q2 ad impressions of 187 billion, Opera Software as a whole reported revenue growth of 38% to $100.6 million compared to the same quarter last year.
Excluding one-time extraordinary costs, Opera Software’s adjusted earnings before interest, taxes, depreciation, and amortization lept by almost a quarter to $27 million when compared with Q2 2013.
Mobile first benefits
As big brands such as Facebook go for a mobile-first strategy, it could encourage more companies to invest in the channel, which Mahi de Silva, CEO, Opera Mediaworks is ready for.
“The shift in digital advertising towards mobile, combined with our expertise of being a mobile-first ad platform, has fuelled tremendous growth at Opera Mediaworks,” he said
“In a time, where most ad-tech companies are struggling to make a profit, we are very proud to deliver record revenue and profit in the second quarter.”
After completing the purchase of AdColony, the combined entity now regularly hits a total monthly reach of more than 800 million unique consumers.