PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Partner Network
Is Germany a Nation of Video Streamers?
Image Credit

Is Germany a Nation of Video Streamers?


Streaming video is becoming quite the trend in Germany as new research from trade association BITKOM finds that almost three out of four people are regular users.

The study discovered that 73% of the 1004 respondents aged 14 and over who took part admitted to using video streaming, which correlates to 40 million of Germany’s entire population.

Video streaming has become even more popular than downloading, with only 27% stipulating that they like to copy a movie to their hard drive to take a look at.

One out of every two (53%) of those polled by BITKOM said they watched videos on sites like YouTube, ClipFish and Vimeo, but just 46% had been sent a broadcast from a television channel’s online media library.

On demand uptake

As for live television, 37% choose to stream current channels over the internet while on-demand portals including Ever Watch, max cathedrals and Amazon Prime Instant are preferred by 19%.

Such is the popularity of the activity in Germany that 40% indulge in video streaming at least several times a week and 14% revealed they like to get their fix on a daily basis.

BITKOM also found that an overwhelming 78% majority of video-streaming users are a fan of free services, however 17% conceded they chose to pay for premium offerings.

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

    Read more from Simon