There is a lot of talk about how programmatic is completely changing the ad industry. A recent article by Rocket Fuel’s Dominic Trigg mentioned that the International Data Corporation has predicted that spending on real-time bidding (RTB) for display advertising will accelerate at a growth rate of 59% up until 2016, making it the fastest growing area of the digital advertising market over the next few years.
A recent report from the Internet Advertising Bureau (IAB) further cements the role of programmatic buying within the industry, showing that within the next two years 91% of advertisers and 83% of publishers expect to be using programmatic.
But is programmatic just a buzzword for reinventing display retargeting?
(Feel strongly about this one? Why not explain your choice in the comments..)