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Poll: Is 'Programmatic' just a Buzzword for Reinventing Display Retargeting
Image Credit Peter Shanks Creative Commons license

Poll: Is 'Programmatic' just a Buzzword for Reinventing Display Retargeting


There is a lot of talk about how programmatic is completely changing the ad industry. A recent article by Rocket Fuel's Dominic Trigg mentioned that the International Data Corporation has predicted that spending on real-time bidding (RTB) for display advertising will accelerate at a growth rate of 59% up until 2016, making it the fastest growing area of the digital advertising market over the next few years. 

A recent report from the Internet Advertising Bureau (IAB) further cements the role of programmatic buying within the industry, showing that within the next two years 91% of advertisers and 83% of publishers expect to be using programmatic.

But is programmatic just a buzzword for reinventing display retargeting? 
(Feel strongly about this one? Why not explain your choice in the comments..)

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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