Technology platform Nami Media has broadened its remit into the reaches of media buying with the launch of a new dedicated division.

Nami, a company that specialises in pay-per-click ad creation, optimisation and distribution, made the decision to expand its service offering after appeals by clients to purchase media directly.

As the craze for programmatic advertising gathers momentum, marketers have shown an interest in conversion traffic that falls outside of this specific display channel. That’s according to Gary Mittman, co founder of Nami Media.

“Over the past year or so, we’ve noticed that mainstream programmatic ignores too many high-quality traffic sources that offer great campaign ROI-enhancing opportunities,” he noted.

“Clients have seen how these sources drive profitability in their campaigns, and are eager to exploit them. Our teams will provide turnkey services, from defining the client goal to securing the media that will best deliver results.”