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Debunking Big Data: 12 Common Myths
Image Credit Bob Mical Creative Commons license

Debunking Big Data: 12 Common Myths

PerformanceIN
Utilise it correctly and big data can theoretically let you target messaging at the modern, connect consumer to perfection.
 
However, with the hype comes many a big data misconception, which if left to fester can radically reduce the effectiveness of a campaign, causing marketers to completely miss a brand’s original KPIs.
 
It is these myths that have slowed the uptake of big data in the one-to-one marketing industry and, according to the DMA Data council, prevented brands stepping their targeting up a notch in terms of accuracy.
 
Such is the antipathy among these marketers towards big data, the DMA Data Council has teamed with a panel of practitioners from its social media, email, mobile and connected councils to release an infographic that debunk
 
 
s i
ts most common myths.
 
You can find the image embedded below.

 

Utilise it correctly and big data can theoretically let you target messaging at the modern, connect consumer to perfection.

However, with the hype comes many a big data misconception, which if left to fester can radically reduce the effectiveness of a campaign, causing marketers to completely miss a brand’s original KPIs.

It is these myths that have slowed the uptake of big data in the one-to-one marketing industry and, according to the DMA Data council, prevented brands stepping their targeting up a notch in terms of accuracy.

Such is the antipathy among these marketers towards big data, the DMA Data Council has teamed with a panel of practitioners from its social media, email, mobile and connected councils to release an infographic that debunks its most common myths.

You can find the image embedded below.

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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