Utilise it correctly and big data can theoretically let you target messaging at the modern, connect consumer to perfection.
However, with the hype comes many a big data misconception, which if left to fester can radically reduce the effectiveness of a campaign, causing marketers to completely miss a brand’s original KPIs.
It is these myths that have slowed the uptake of big data in the one-to-one marketing industry and, according to the DMA Data council, prevented brands stepping their targeting up a notch in terms of accuracy.
Such is the antipathy among these marketers towards big data, the DMA Data Council has teamed with a panel of practitioners from its social media, email, mobile and connected councils to release an infographic that debunks its most common myths.
You can find the image embedded below.