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Yandex Maintains Significant Revenue Gains From Paid Clicks
Image Credit SamahR Creative Commons license

Yandex Maintains Significant Revenue Gains From Paid Clicks


Russian search provider Yandex has released its second quarter 2014 results, with revenues soaring 32% to $362 million for the year-on-year period.

The company noted growth in its income from operations of 17% on the second quarter of 2013 to $108 million, while the search firm’s operating margin currently stands at 30%.

Adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) have risen to $150 million, a 17% change on Q2 2013’s figure. EBITDA margin was 41%.

Net income down

One blot on the Yandex search landscape came from its net income, which was was down 18% on Q2 last year to $71 million. However adjusted net income was 9% in the positive with a value of $99 million.

Arkady Volozh, chief executive officer at Yandex, attributed the revenue increases to the firm’s successful text-based advertising business, which had been helped along by a healthy growth in advertisers and paid clicks.

A 92% rise in revenue from the Yandex ad network coupled with a 27% increase from Yandex websites contributed to a 39% gain in total text-based advertising to $11 million, backing up Volozh’s comments.

Drop in display ad revenue

Display advertising fell away in the three months ending June 30, with revenue from Yandex sites dropping by 16%. When factoring earnings from the company’s ad network, total display advertising declined by 6%

According to LiveInternet stats Yandex holds a 62% share of the Russian search market, including mobile. Its search queries grew 21% over Q2 and the number of advertisers using the company’s services were up by a quarter to 295,000.

Excluding any revenue associated with Yandex Money, the company has set itself the goal of achieving full-year, ruble-based revenue growth of 25% to 30% in 2014.

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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