Digital media network SVG Media, formerly Tyroo Media, has taken the wraps off its very own unofficial Lumascape-alike graphic, depicting India’s digital advertising landscape in 2014.
With this landscape graphic SVG hopes to simplify the media industry in India by dividing it into industry categories that will help pick out some of the more renowned players, agencies, publishers and marketers.
Included on the image are agency-owned media buying platforms, third-party media buying services also known as demand-side platforms along with companies that specialise in search and email marketing, data aggregation and data targeting.
Take a look at the graphic below and click it to view the full-sized version.
