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Belboon Affiliate Network Sold by Yoc
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Belboon Affiliate Network Sold by Yoc

PerformanceIN

Berlin-based mobile advertising firm Yoc has agreed to sell Belboon, its affiliate marketing network, to Arcus Capital in Munich.

While both parties have agreed not to disclose the purchasing price, a statement revealed that Yoc will see a positive effect on the net income in its financial statement to the tune of €3.2 million.

Yoc has decided to focus on its core mobile display business, with the company’s CEO Dirk Kraus stating that the money from the sale of Belboon will be put towards a real-time bidding product.

“We [will] focus on our core business - mobile advertising - and particularly the further development of technologies for data-based, automated real-time advertising,” Kraus said.

“The sale proceeds will directly flow into the development of our new products for programmatic mobile advertising.”

Founded in 1994, Arcus is a holding company that specialises in medium-sized business in German-speaking countries and also counts outdoor advertiser sellmedia group in its portfolio of assets.

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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