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Poll Results: Do the IAB AMC's Codes of Conduct Need Reworking?
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Poll Results: Do the IAB AMC's Codes of Conduct Need Reworking?


Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry.

Most recently we gave you chance to vote on the question do the IAB AMC's Codes of Conduct Need Reworking? And the results are in.. 

This week's poll

This week we're looking at the topic of last-click attribution, and whether the model can survive the onset of multi-click strategies.

Does Last-click Attribution Have a Place in the Future of Performance Marketing?

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark