Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry.

Most recently we gave you chance to vote on the question do the IAB AMC’s Codes of Conduct Need Reworking? And the results are in.. 

This week’s poll

This week we’re looking at the topic of last-click attribution, and whether the model can survive the onset of multi-click strategies.

Does Last-click Attribution Have a Place in the Future of Performance Marketing?