Nearly 500 guests flocked to Berlin’s Felix Club last night for Performance Marketing Insights: Europe’s official Networking Party. The venue was just a stone’s throw away from the iconic Brandenburg Gate, in the heart of the German capital.

Beginning at the Estrel Hotel, guests took the opportunity to unwind and reflect on an action-packed day with a cold beer courtesy of VIP Response’s Exhibition Drinks. Once the first tipple had been enjoyed, it was into the extra special limo service and onwards to the venue.

The event was well attended by exhibitors and sponsors alike and, of course, the PerformanceIN team did not pass up the opportunity to reward themselves for their work. As the drinks flowed and the party-goers continued to file in, the aim of the night kicked into gear with all attendees in good conversation, building their business contacts and debating the first tentative step towards the dancefloor.

As the night progressed, our DJ brought up the levels and encouraged some of the finest examples of dancing in the industry – including such staples as ‘the robot’, before things started to wind down ahead of a busy Day 2.

Photography by Kongregnt Studio and Roman O.Heller