ItalyXP, the online marketplace that provides a range of selected exclusive offers for unique experiences in Italy’s premier cities, has appointed AffiliRed ( to manage a global marketing programme that will extend brand awareness and increase lead generation. AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the entire digital programme, which includes SEM and retargeting campaigns. These activities will link with a targeted performance marketing campaign through AffiliRed’s affiliate networks. AffiliRed will start the campaign in the UK using the TradeTracker network before rolling out to the rest of Europe and other major territories. The campaign will be used as part of a global expansion programme as ItalyXP ( looks to extend its foothold in key markets. Saverio Castiletti, Co-Founder and CEO at Italy Experience, said: ” Affiliate Marketing will play a major role in our online marketing plans this year. We have partnered with AffiliRed because of its extensive experience and proven track record in the travel industry. Over the years they have consistently delivered excellent results and that’s why we have chosen them. We are delighted to be working with the team as we push to expand our horizons globally.” Diego Gomila, CEO and founder of AffiliRed, said: ItalyXP has fast become one of the major travel networks for holidays in Italy. They offer high quality products with an extensive range of options and destinations. Performance marketing will help to drive quality leads and elevate the brand which will establish the company on a global scale.”