PerformanceIN has set out the foundation for new research into the affiliate channel – the European Advertiser Survey 2014.
The survey is now open, meaning any brand or advertiser that runs an affiliate programme can enter and share insights into how they manage this element of their performance marketing strategy.
Once the survey closes, PerformanceIN readers will be able to download a copy of the European Advertiser Landscape Report 2014, which will provide an unrivalled look into how brands work with affiliate marketing.
Split into four sections, the survey covers basic details about your company and its affiliate processes, along with international programme demographics, industry strategy and future outlook.
With the final report PerformanceIN will expect to provide data on attribution, deduplication, hybrid commissions, long-tail sales, incrementality, mobile revenue, marketing budgets, programme positivity and more.
While the survey asks for personal details at the beginning of the survey, this is only to verify that you are an advertiser. Help PerformanceIN make the dataset as representative as possibly by only completing if you work for a brand.
The survey takes a little over five minutes to complete and when you are done there is an option to be one of the first to download the European Advertiser Landscape Report 2014.
PerformanceIN would like to assure respondents that all answers will remain anonymous in the final report when it is released.
The European Advertiser Survey 2014 is open for respondents now