Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.

In this edition we head to New York, to speak with the managing director of Matomy Media Group.


Tom Lanzetta

Job title and company:

Managing Director at Matomy Media Group

In one sentence, how would you describe what the company does?

Matomy is a performance marketing company that helps its clients acquire customers more profitably.

What are the company’s unique selling points?

  • Matomy offers a single gateway of multichannel performance-advertising solutions.
  • Matomy’s global presence offers a local advantage to our clients.
  • Matomy delivers simplicity, diversity and quality to advertisers and publishers.

Within the last six months/year, what stands out as the company’s major milestones?

This year we rolled out two new businesses supporting the global company, pay per call and Storystack, our new content promotion business.  Both of these products leverage current advertiser and publisher relationships in a new way to bring further scale to our business.

We have steadily improved our internal corporate culture by implementing new initiatives throughout the office that stem from the company’s four core values: accountability, teamwork, excellence and fun.

Finally, we completed the 2013 integration work with the January rebrand of MediaWhiz under Matomy, as we align our US business under one global company.

Duration in current role:

I’ve worked as managing director for seven months and have been with the company for seven years.

Where are you based?

New York City.

Previous performance marketing-related Co’s you have worked at:

I worked at Agency.com, a digital marketing agency, for 10 years in both finance areas and the COO role.   The big takeaways there were managing that business through hyper growth, an IPO and sharpening the service offering continually to serve the needs of fortune 500 brands. 

What are your main job responsibilities?

I work with our business leaders to define the must win battles, the most important initiatives we need to conquer to move the business forward, for each of the business units.   A big part of the job is to find ways to empower employees to think outside of their day to day, to ensure we are unlocking great ideas from each of our employees. I really enjoy being able to collaborate with the team. In my role I have access to many of Matomy’s global initiatives and competencies that most employees don’t have. Finding connections between the staff here in the US and the global Matomy business is another rewarding aspect of my job.

Take us through what you get up to on a typical working Monday: 

On a typical Monday morning, I circulate through the office, socialising with staff to get a weekend recap from employees and make sure they know I am accessible to them. I run a number of assorted staff meetings throughout the day where we review game plans and progress on must-win battles. I also like to share thoughts and ideas I developed over the weekend that I believe will help our business units make progress in terms of their must-win battles.

What top three websites can you be found browsing during your lunch hour?

  • Yahoo News.
  • Competitor Websites.
  • Precision Nutrition.

What are your top three tips for someone looking to get their hands on a job like yours?

  • Pay attention to those around you.  Great ideas can come from anywhere at any time.
  • Be humble and always see yourself as part of team.
  • You cannot over-prepare.

Career-wise, where do you see yourself in three years time?

I see myself right here, at Matomy. As our business units continue to grow, my goal is to make Matomy a more relevant player in the marketing landscape. My goal is to lead my staff as we solidify Matomy’s position as the go-to performance marketing agency.

Tell us one thing people at work don’t know about you?

I am a closet country music fan.