Kabbee, London’s leading licensed minicab comparison and booking app, is the first to offer cashback on cab fares by partnering with cashback rewards platform Quidco. The programme running on www.quidco.com offers Kabbee customers 20% cashback for their first fare and 1% for all returning customers. Kabbee and Quidco will be working closely together to develop and optimise the campaign. After the initial launch campaign, Quidco will use the collated data and insight to maximise the campaign’s impact according to members’ behaviour. Quidco’s Targeted Marketing programme allows businesses to harness transactional, behavioural and demographic data from more than 4 million members enabling them to personalise offers and incentives on the Quidco platform. Kabbee’s Head of Marketing, Laura Przybek said: “We’re excited to partner with Quidco on this industry first. They are the leading partner in the sector and we look forward to working closely together to optimise the offer for Quidco members.” Andreas Andreou, Commercial Director at Quidco said: “Getting cashback for a cab is definitely a first and will be a valuable tool in both acquiring new customers and keeping customers loyal to the Kabbee service. Kabbee is a forward thinking business and we’re looking forward to working closely working with their team on this new venture.” For further information, please contact: Helen Nassey Corporate PR Manager 0207 033 1023 h.nassey@quidco.com Notes to Editor: About Quidco www.quidco.com/business Founded in 2005, Quidco has expanded rapidly to become UK’s number one cashback rewards platform providing customers with rewards and offers to save money online and on the High Street. The cashback rewards platform’s 4 million members generated over £800 million in sales for Quidco’s 4,000 retail partners in 2013. Quidco delivers a unique multi-channel programme that helps retailers achieve their marketing and business objectives. This is delivered through online, mobile and card-linked rewards and uses transactional and behavioural data to ensure each campaign is targeted and relevant. Retailers working with Quidco include Debenhams, lastminute.com, Topshop, Homebase, Tesco, Asos and Sky. About Kabbee www.kabbee.com About Kabbee: • Kabbee is a licensed minicab price comparison and booking service available in London as an iPhone, Android and Blackberry 10 app and at Kabbee.com. • Kabbee lets users instantly compare quotes from 70 leading London fleets – based on time, location and type of car – and then book and pay by cash, card or pre-paid account. This saves passengers time and money and increases fleet efficiency. • Kabbee was launched in June 2011 and has had around 400,000 app downloads to date. • Kabbee was recently named as a ‘Future 50 Brand’ by Real Business, for being one of Britain’s most exciting and disruptive new businesses. • Kabbee incentivises its users to earn credit with its Free Cabs programme. By simply sharing their referral code the user gets £10 free credit for any friend who makes their first new account booking and their friend will automatically get £10 free credit too! Please refer to full T&Cs.;