Digital advertising conference and exhibition Performance Marketing Insights: Europe has revealed that Wired editor David Rowan will be providing the keynote at this year’s event.

Rowan leads the UK edition of Wired as it negotiates a world where emerging technologies affect culture, the economy and politics, while being one of the first to report on these trends.

In his keynote, the Wired editor will be covering the internet of things and the bridge it will form between connected devices. He’ll also be looking at the modern entrepreneur’s contribution to the changing face of marketing.

Growth hacking

One aspect of online advertising that Rowan feels is lesser known, but equally influential is that of growth hacking, which he will be explaining in more detail during his Performance Marketing Insights: Europe keynote.

“In a world of ubiquitous data, new understandings of consumer psychology, and a mindset of constant testing and iteration, online businesses are finding they can boost user growth enormously using well-practised tools that do what advertising and marketing once did.”

“You need to understand the opportunities of growth hacking, as it’s called, if you’re to compete with globally scaling businesses.”

Technology culture

Chris Johnson, Content director at Performance Marketing Insights, is excited by the interviewees that Rowan has spoken to and the potential for some interesting anecdotes.

“As an avid reader of Wired and the exciting selection of future science, internet of things and technology culture covered within it, I’m excited at the prospect of David Rowan keynoting our European conference in 4 weeks’ time,” he commented.

“Having recently spent time with the founders of WhatsApp, Twitter founder Jack Dorsey and Nest Labs founder Tony Fadell, there will be plenty to be inspired by during this keynote session.”

Performance Marketing Insights: Europe will be taking place on June 24-25 at the Estrel in Berlin. The full conference agenda has already been announced and tickets are still available.