KLM takes off with PHG
Performance Horizon Group (PHG) have been chosen by KLM Royal Dutch airline to create a private affiliate network. The new KLM network facilitates sales through its partner websites (affiliates), opting out of third party affiliate networks all together.
Sean Sewell, EMEA Business Development Director says PHG are incredibly excited and proud to be a technology partner to such an established airline. PHG has the global leading product and technology that allows all airlines to seamlessly centralise global reporting and take back control of their publishers at scale. Global payments, meta reporting and partner tools delivered through our platform ExactView ensures all our airline partners can effectively manage and focus on route level marketing and margin.
This means KLM and other airlines can view their global performance by route and partner in a single dash. Furthermore, ExactView extends that global view to their multi-country partners, reducing the need to have multiple country logins, reporting and account management creating powerful administrative campaign management efficiencies.
In every discussion today, major travel brands want and need to manage their performance marketing and meta data with greater insight and only PHG have the skill set, resource and proven technology to deliver and execute a future proof global solution for both brands and publishers.
About Performance Horizon Group
Performance Horizon Group (PHG) is the leading provider of online and mobile performance marketing software to the enterprise. ExactView, the company’s flagship product is the platform of choice for global brands to manage their performance marketing relationships in-house. ExactView gives brands and their agencies increased control and centralized global insight in an increasingly fragmented space. With offices in the U.S., U.K., and AUS, PHG supports performance marketing activity for clients in more than 65 countries. With a well-established industry presence, PHG is expanding its core platform with a mission to deliver innovative data analytics solutions today for the performance marketing demands of tomorrow. For further information visit www.performancehorizon.com or follow us @tweetphg.