Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.

In this edition we return to Berlin, to speak with the CEO of MenschDanke. 


Leonard Quack 

Job title and company: 

CEO of MenschDanke GmbH, Germany.

In one sentence, how would you describe what the company does?

We help people become smart shoppers.

What are the company’s unique selling points?

Our editorial team creates high-quality content. Users get a quick overview of the best deals for online shopping, travelling and financial services. We aim to answer the questions our users have before they come up. To maintain our high standards of quality, we keep up with the latest technology and test our vouchers more often than our competitors.

Within the last six months/year, what stands out as the company’s major milestones?

We are working on our biggest product offensive in our company’s history. We began reworking our systems in September 2013, and we haven’t released any new products since. We’ve had some significant marketing success: Our newsletters have an opening rate of more than 60%, which beats the industry standard three-fold.

How long have you been in your current role?

2 years, but I founded Schnaeppchenfuchs.com about 5 years ago. I became the CEO of MenschDanke when we joined forces with Mein-deal and Gutscheinpony.

Where are you based?

Germany’s most exciting city: Berlin.

What previous performance marketing-related companies have you worked at?

Unfortunately I have no other work experience – but I am more than happy to be where I am now.

What are your main job responsibilities?

Mainly I set the strategic focus on certain topics that we work on as a team. I also try to make sure our products are of the highest quality with exceptional attention to detail. My biggest responsibility is probably to share the knowledge and experience I have built in the last five years with our very talented team. My job is to make sure everybody, regardless of their work experience, has the confidence to always “move fast and break things” – to quote Mark Zuckerberg.

Take us through what you get up to on a typical working Monday:

Every Monday is different. This Monday, I spent a lot of time working on our deal community Schnäppchenfuchs.com exchanging ideas with our development team and making sure that our next features are prioritized in the right order. I also collaborated in the development of the new designs for our deal app. During the course of the day, I met with our editorial team of Gutscheinpony.de to check the progress and current to-dos.

What top three websites can you be found browsing during your lunch hour?

Apart from social networking sites like Facebook I spend a lot of time on:

  • Gruenderszene - focuses on German start-ups.
  • Spiegel – popular German news site. 
  • Golem - professional IT news site.

What are your top three tips for someone looking to get their hands on a job like yours?

  1. If you want to succeed, just start.
  2. Don’t worry if you are not sure and never be afraid of making mistakes.
  3. Make sure to focus on the user and answer the questions you would ask yourself.

Career-wise, where do you see yourself in three years’ time?

It’s hard to say – for me it’s about impact: with MenschDanke, we want to be Germany’s leading provider of shopping advice and we want to cover every aspect of a profound purchase decision, whether it’s for furniture, smartphones or travel.

Tell us one thing people at work don’t know about you?

I could spend hours watching aircraft videos and documentaries.