PerformanceIN has launched the second in a series of digital supplements focusing on different aspects of performance marketing. This time it is the voucher industry that finds itself under the microscope.

In 2014’s online performance marketing report, published by the IAB and PwC, voucher publishers were found to have collectively raked in £111 million of advertisers’ spend last year.

The voucher industry has arguably never been in better shape, silencing the naysayers, which is why PerformanceIN decided the time was right to dig a little deeper into some of the channel’s key talking points.

Capacity for growth

Despite the ease with which industry stakeholders can dip into this successful performance marketing channel, affilinet’s UK MD, Helen Southgate, still feels there is room for improvement.

“The voucher code channel in the UK has often had the spotlight and been the centre of lively debate,” said Southgate. “My view is, and always will be, that like any other publisher channel it must be used in the right way and in-line with advertisers’ objectives.”

Available to download immediately, this digital supplement aims to help the voucher industry by covering topics ranging from today’s voucher scene and the challenge of CRM to user-generated codes and how to work more efficiently in the sector.

For an all-encompassing view of the voucher industry, PerformanceIN sought the opinions of various companies, including LN-CC, Arcadia, Sky, Jaques Vert, 7thingsmedia, affilinet, vouchercloud, Pizza Express, and Quidco, in the production of this feature.

Download the PerformanceIN Voucher Code digital supplement now.