Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.
Job title and company:
Founder & CEO, All Inclusive Marketing Inc.
In one sentence, how would you describe what the company does?
All Inclusive Marketing is a full service digital marketing agency that helps retail and travel brands reach, engage and convert their buyers online.
What are the company’s unique selling points?
All Inclusive Marketing offers one of the most unique, customised experiences to travel and retail brands today. Because we are ranked in the top 1% of performance marketing agencies in North America and offer a full suite of expert level multi-channel solutions that reach, engage and convert buyers online, we provide expertise, service and results like none other.
Within the last six months/year, what stands out as the company’s major milestones?
- 1. Opening our office just outside of London, England, to better service international markets more seamlessly
- 2. Doubling our team and client base in the last six months
- 3. Being finalists for "Agency of the Year" in North America, putting us in the Top 3 of 300 companies in the US and Canada
Duration in current role:
We are celebrating our five year anniversary on June 1, so I have been here since day one :)
Where are you based?
We have offices in Vancouver BC, Chicago IL, and London, England. Personally, I'm based in Vancouver, BC.
Previous performance marketing-related Co's you have worked at:
Before I started my company I was the affiliate marketing manager for Coastal.com, which interestingly enough, just sold for $435 million USD to a French company this year. I spent almost three years in that role and absolutely loved it!
What are your main job responsibilities?
As founder and CEO, my two biggest responsibilities are leading my team and driving the direction of this company. That said, I'm the type of person who likes to roll up my sleeves and gets in there with the rest of the team. Together, we constantly drive to improve our performance, service and expertise while pushing the industry forward.
Take us through what you get up to on a typical working Monday:
Monday's used to be my busiest day having almost every hour booked for something "urgent". Now, I actually block off most of the day for myself. That doesn't mean I'm not working, however instead of being booked in meetings or stuck working on projects, I just think, strategise, reflect or synergise with others.
This drives not only the mood for the rest of the week, but the productivity of it for myself and the rest of the team as well. Since this change, I've noticed better efficiencies and profits for ourselves and our clients because the decisions I'm making are better thought out, relevant and more impactive than before.
What top three websites can you be found browsing during your lunch hour?
I try to avoid being online during my lunch break as I already spend eight hours a day staring at my screen. I'd much rather be in nature, call a friend, read a book, or cook something, as examples.
That said, you will sometimes find me perusing:
- 1. Facebook (to see what my friends are up to at a glance)
- 2. LinkedIn (love the articles and relationships I find on there)
- 3. BuzzFeed (just good for a laugh or some interesting reads)
What are your top three tips for someone looking to get their hands on a job like yours?
- 1. Start your own company
- 2. Have a plan to ensure its ongoing success
- 3. Continue learning, improving and growing always
Career-wise, where do you see yourself in three years time?
I would love to be listed in the Top 40 Under 40 (it's on my bucket list) and seeing others from my team being recognised for similar achievements as well. A lot of that has to do with the volunteer work, giving back the mentality we have and continuing to showcase our leadership in an industry we all love.
Tell us one thing people at work don’t know about you?
I don't know why, but I have this weird desire to speak Japanese fluently
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