Helps SEO professionals more effectively optimise individual URLs
Searchmetrics is introducing new at-a-glance URL level analysis and data within its enterprise SEO platform to help SEO professionals more effectively analyse and optimise the organic search performance of specific landing pages on their sites.
The new Page Cockpit area of the Searchmetrics Suite brings together a wide range of page (URL) level search performance metrics – including new metrics that have been created specifically for this purpose – as well as analysis of traffic, conversions, backlinks and social media activity for specific pages. It also automatically analyses individual pages and recommends ways to optimise them in areas such as content, technical structure and internal links.
“Managing search performance for your web site is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks,” explained Marcus Tober, CTO and founder of Searchmetrics. “Which is why we’re giving users this highly focused, URL level analysis capability to make it easier to optimise individual landing pages. Because from now on, landing pages with an optimised structure and optimised content that people really want to see, will be the ones that will climb the rankings.”
Searchmetrics has created a number of new specific URL based Key Performance Indicators (KPIs) which are available within the Page Cockpit:
• URL SEO Visibility – provides an overall picture of the optimisation of a landing page base on analysing search rankings for millions of keywords
• URL Keyword Trend – provides a trend over time for whether a page is losing or gaining rankings for its targeted keywords.
• URL Optimisation – is on-page optimisation score for individual URLs and landing pages based on an analysis of the number of detected errors, warnings and notes of the URL.
• Traffic Index Potential for URLS – indicates the potential traffic that can be generated to a page as it rises up the search rankings for its targeted keywords
Users can start optimising their content at a URL level right away. The URL Organic Performance feature provides keyword rankings for individual URLs and helps identify new opportunities by suggesting interesting keywords that users may not already be monitoring for their sites.
URL on-page optimisation analyses individual landing pages and automatically provides recommendations in areas such as internal links, structural optimisation and performance improvements to help optimise pages. It helps identify and resolve errors and warnings with helpful suggestions.
Tom Schuster CEO of Searchmetrics concluded: “One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches. These new URL level optimisation facilities are a great example – as they help SEO professionals focus on optimising individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver the most helpful, unique content within search results.”
For more information about Page Cockpit and Searchmetrics’ new page level optimisation features, including a video, click here:
Searchmetrics is the pioneer and leading global provider of digital marketing software and services. It operates the Searchmetrics SuiteTM, an innovative, interactive online marketing and enterprise level Search Engine Optimization (SEO) platform for companies and online agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.
The company’s flagship Searchmetrics SuiteTM platform helps customers to define their individual business goals ‒ such as increased ROI ‒ and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to
create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics SuiteTM allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.
The company has offices in Berlin, London, Paris and New York and operates its SaaS software through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the renowned venture capitalist companies Holtzbrinck, Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and TUI rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.