Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.
Job title and company:
President and CRO, Martini Media Inc
In one sentence, how would you describe what the company does?
Martini specialises in helping the world’s most prestigious brands engage the audience with the most money and influence online.
What are the company’s unique selling points?
Leveraging proprietary insights on where and how the affluent consume media, Martini provides sophisticated advertising solutions designed to generate awareness, drive leads and yield sales for our clients. We use a combination of compelling rich media video units delivered across all screens that integrate content and social functionality across the passion-based, niche sites this audience interacts with, at work and at play.
Within the last six months/year, what stands out as the company’s major milestones?
Martini continues to expand its reach and expertise on the affluent. We’ve built a robust technology and data scientist team to engineer deep insights on how the affluent shop, surf and share; helping our Fortune 500 brands integrate the most relevant content from a growing number of editorial partners, such as Conde Nast, Forbes, etc. to drive meaningful engagement.
We’ve also escalated our video, mobile and tablet capabilities to ensure our clients reach their consumers the way the affluent progressively prefer to consume media. Our recent $14 million financing round has helped us build out our ad serving technology and launch our premium programmatic exchange, for brands looking to buy quality inventory reaching the affluent in real-time. So it was no coincidence when we were named one of the 15 hottest pre-IPO ad:tech start-ups by Business Insider.
Duration in current role:
Where are you based?
New York, NY
Previous performance marketing-related Co’s you have worked at:
Prior to working at Martini, I served a dozen year stint as head of TheStreet Inc’s media business, responsible for firm-wide advertising revenue and operations, marketing and creative resources. I built the media business at TheStreet.com after gaining valuable experience working on Wall Street. TheStreet.com saw record growth in reach and revenue under my tenure.
What are your main job responsibilities?
I am responsible for global revenue, marketing and publisher development for the company. My number one goal is to guarantee we are hitting revenue targets and ensuring our clients are successful in reaching their goals. I do this by managing one of the best, experienced sales forces across the globe. We were recently recognised in the Jack Myers annual survey as being one of the top sales organizations.
Take us through what you get up to on a typical working Monday:
Bright and early, I walk down Madison Avenue after picking up my cappuccino from Sant Ambreus with my headphones in for my weekly European sales review as I walk 57 blocks to the office at 22nd st. Once I’m in the office, I huddle with my team, have a weekly catch-up with our CEO, then catch up on morning trade websites before my global sales call. After that, it’s typically lunch with clients and strategising on our plan for the upcoming weeks. Sales calls and conference calls are followed by dinner at Elio’s with clients. Rinse and repeat.
What top three websites can you be found browsing during your lunch hour?
TheStreet, Robb Report and StreetEasy
What are your top three tips for someone looking to get their hands on a job like yours?
Get ready to work harder than you ever thought you could. Be prepared to travel for weeks at a time and deal with jet lag because the job doesn’t stop, and you still have to do that dinner with customers. Work out and stay in shape. My boss is a triathlete and has been a great mentor at work and in health. Instead of sleeping through jetlag you wake up early and run. Wherever you may be. Always listen and keep learning, this is a fast paced industry where you can always get great advice from peers.
Career-wise, where do you see yourself in three years time?
Continuing the growth at Martini by expanding into Asia and helping our clients reach the global affluent audience. We will continue to be the experts in the affluent and be able to connect our clients to this audience wherever they go in all forms of media.
Tell us one thing people at work don’t know about you?
I may be a hard charging media executive, and enjoy nights out with clients, but my favourite moments are spent with my wife and two daughters in our home or on the beach. My favourite spot is on the beach in Montauk.
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