Performance marketing network Affiliate Window has announced card-linked marketing product, StoreWindow, following a new partnership with Birdback.

Publishers based in the UK can use StoreWindow to promote offers on their website that can be redeemed by consumers in brick and mortar stores, thanks to Birdback’s Europe-wide card-linked marketing platform.

Cashback, vouchers and loyalty schemes can be pre-registered by customers on their credit or debit cards simply by entering payment details. The discount is then applied when an in-store purchase is made.

Customisation options

Affiliate Window will be giving advertisers a range of options and features that can be adjusted for specific promotions, according to the network’s head of publisher services, Edwyn McFarlane.

“StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme),” McFarlane said. “The customisation capabilities of store locations, categories and duration make this a really powerful marketing tool.”

Previously, card-linked marketing has been used by only a handful of companies that have developed their own twist on the concept such as Cardlytics through bank statements, Quidco with cashback and from vouchers.

Wider availability

With Affiliate Window’s entrance into card-linked marketing the technology has become more accessible, meaning any publisher can now make that connection from online promotion to offline conversion.

Birdback CEO and co-founder, Nicolai Watzenig, agrees that the partnership with Affiliate Window is the first serious step for card-linked marketing, which will see it become the new norm for consumers.

“This is the final hurdle to making card-linked offers commonplace for consumers around the world,” Watzenig said. “Soon after this turning point, it won’t just feel normal for customers to forget about printed discounts and loyalty cards – it’ll be expected.”

At the time of publishing, bedroom and home furnishings brand, Feather & Black, is said to be the only retailer on Affiliate Window’s network to adopt the new StoreWindow solution.