PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Partner Network
Performance Marketing Awards 2020
Deadline ExtendedFinal Entries: Midnight GMT 30 Jan
Download Entry Kit ❯
Kenshoo to Benefit from $20 Million of Growth Financing
Image Credit Tax Credits Creative Commons license

Kenshoo to Benefit from $20 Million of Growth Financing


Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment.

Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the $20 million will be injected into Kenshoo at a time when it delivers more than one trillion digital advertisements each year.

More than $200 billion in online client sales revenue are tracked annually, which is what attracted Bain, according to one of the firm’s partners, Deepak Sindwani, who will also be joining Kenshoo’s board of directors.

“We are very impressed with Kenshoo’s market-leading platform for predictive media optimisation and its track-record with the world’s largest and most sophisticated digital marketers,” Sindwani said.

“Kenshoo’s stellar customer base, innovative product roadmap and technology leadership, impressive growth trajectory, and team were all key drivers for our investment.”

Halogen, Kenshoo’s predictive modelling engine that recently emerged from beta, is said to have helped marketers increase revenue by 53% and investment by 36% across more than 90 budget plans.

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

    Read more from Simon

    You may also like…