Digital voucher code giant has introduced a new feature allowing shoppers to add digital coupons to their credit or debit cards.

The 1998-founded US company, which acquired tracking and affiliate startup Yub earlier this year, has this week announced a newfangled card-linked offering which permits automatic redemption at the checkout.

Shoppers register their payment card and select offers they want at home, on the go or in the store. They then swipe the card at checkout and automatically receive the discounts.

The pay-for-performance model lets merchants directly tie online marketing spend to purchases and then provides detailed, real-time reporting to measure campaign performance.

The service incorporates technology from the company’s recent acquisition of Yub, which links offers to payment cards.

Senior vice president of product management at, Bruce Sattley, said the card-linked offers platform, named CardLink iQ, gives specialty retailers and restaurants a new way to generate sales and increase brand loyalty among customers.

He said the card-linked service sets itself apart with ‘ease of use, great offers and support for Visa, MasterCard and American Express cards’.

“This combination delivers a best-in-class service for consumers and merchants wanting to take advantage of this emerging medium of digital coupons for saving on card purchases, primarily for in-store transactions, which still make up more than 90% of US purchases,” Sattley said.

Offers are available for restaurants and specialty retailers such as GAP, Old Navy, The Body Shop, Tilly’s and Travelocity.

Merchants do not need to alter point-of-sale systems or train staff with special procedures and redemption limits can be set with continuous monitoring of consumer usage, to enable effective management of promotions budget.

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