Multi-touch attribution company, Convertro, has announced that it will be expanding into the European and Middle East markets.

Santa Monica-based Convertro sets out to give its clients recommendations on where marketing budget is best allocated using a combination of algorithmic models and conversion data across their different marketing channels.

Sales operations will be bolstered to support the rapid growth Convertro is experiencing in the EMEA region, along with a refresh of the executive team that will be responsible for overseeing operations there.

SVP and VP head up region

Quinn Collins has been hired as Convertro’s senior vice president of global sales where he will coordinate the company’s sales force to field the growing number of inbound prospects it is said to be experiencing.

Collins will answer to David Curran, vice president of EMEA sales, who is tasked with overseeing the pan-EMEA team’s expansion.

CEO and co-founder of Convertro, Jeff Zwelling, was pleased with his two latest employees, having undertaken an extensive search to find the right fit for each of the roles.

“We interviewed more than 200 people to find exactly the right leaders to train and scale our sales team across EMEA and globally,” Zwelling said. “Quinn and David bring outstanding experience to the company, and they will be instrumental in the next phase of our growth.”

PerformanceIN understands there are plans to open an office in the EMEA region, but no specific announcement has been made on its location.