Advanced technology solution exits beta after accurately forecasting campaign performance and enabling marketers to gain competitive advantage with informed decisions
Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology, today announced the general availability of Kenshoo Halogen, the world’s most accurate predictive modeling engine for digital marketers, which powers various components of the Kenshoo platform. During beta testing with 90+ marketing plans, Kenshoo Halogen increased client sales revenue by 53% while increasing digital marketing investments by 36%. Marketers also cited an extraordinary reduction of man-hours spent on budget analysis and pacing, in some cases as much as 20%.
Kenshoo Halogen illuminates the future potential of digital marketing campaigns to meet specific goals and objectives. Designed to work with Kenshoo’s advanced targeting and bidding algorithms, Kenshoo Halogen uses past performance of campaigns and a wide variety of market data to provide forecasts and scenario plans that can be automatically applied to in-market campaigns. Through an intuitive interface, marketers can determine how much more return can be produced with extra budget, how much revenue can be generated at different levels of spend, and how much potential a portfolio or single campaign has.
“Kenshoo Halogen has not only helped us to more accurately forecast budgets, the technology gives us the ability to plan for different scenarios and set expectations on future performance,” said Paul Kasamias, Search Director, U.K. at Starcom MediaVest Group. “As a result, we’ve been able to make quick, informed decisions and increase the return on investment for our clients.”
“The combination of SMG and Kenshoo Halogen gives us more precision and visibility than ever. We’re trying to find the most efficient way to drive new business and paid search is an important channel to make that connection,” said Michelle Cranston, Assistant Digital Marketing Manager at Travelodge. “With the ability to set a clear forecast and automatically optimise to our goals, we saw a 36% lift in ROI.”
Now available to all Kenshoo clients, Kenshoo Halogen includes a growing set of tools for digital marketing budget forecasting and scenario planning that complement Kenshoo Portfolio Optimizer, Kenshoo’s proprietary solution for portfolio bid optimisation.
“Kenshoo Halogen has made a significant impact for us in our daily budget management with significant time-savings and ensuring we stay within our increasingly small margin for error,” said Stephanie Lee, Search and Display Manager at Restaurant.com. “We’ve reduced our daily pacing checks 5-10 hours per week and applied those hours to other critical functions of our campaigns. Kenshoo Halogen has provided benefits across the board.”
“At Kenshoo, innovation is at the core of everything we do and we’re diligent in our pursuit to provide marketers with the industry-leading technologies they need to optimise campaigns based on unique goals and objectives,” said Will Martin-Gill, SVP, Product for Kenshoo. “Kenshoo Halogen continues the trend of disruptive digital solutions from Kenshoo and we’re proud to equip our clients with this advanced technology.”
Visit Kenshoo.com/Halogen for more information on Halogen.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimisation technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than £120 billion in annualised online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, Burberry, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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