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INside Tradedoubler's Fashion & Beauty Event

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Performance marketing professionals gathered at London's swanky Soho Hotel as part of an event organised by Tradedoubler.

More than 100 people, including advertisers, agencies and publisher representatives in the sector, attended  the Fashion & Beauty Connect showcase.

Brands at the educational and networking event included The Body Shop, Bench, F&F and Yves Rocher.

The day was hosted by Ed Will from creative agency, Breakfast, and new research conducted by the Tradedoubler Insight Unit was unveiled.

Tradedoubler’s head of client services, James Milne, presented the research which looks at how changes in consumer behaviours are evolving the online landscape and what that means for fashion advertisers.

As well as a goody bag, guests also got to take home Tradedoubler's newly released whitepaper

Other presenters included The Body Shop's e-commerce manager, Liam Downes, who presented alongside Tradedoubler's Hotshot Rising Star nominee Amy Lucas; CEO of video tagging technology company Smartzer, Karoline Gross and MD of IMRG, Justin Opie.

Opie's presentation hit on the large numbers and predicted trends in the online fashion space - with accessories up 970%, lingerie up 461% and footwear up 305% year-on-year in terms of online sales.

Once the learning ended attendees kicked back in the afternoon with drinks and canapés.

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Pippa Chambers

Pippa Chambers

    News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

    From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

    Read more from Pippa

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