Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.


Erik Matlick

Job title and company:

CEO, MadisonLogic

In one sentence, how would you describe what the company does?

MadisonLogic is the premier provider of intent data solutions for B2B marketers and publishers.

What are the company’s unique selling points?

MadisonLogic monitors over 40 million user interactions each month – making it the largest aggregator of B2B intent data.The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers.

Within the last six months/year, what stands out as the company’s major milestones?

We are currently expanding our footprint in the United Kingdom, with the recent hiring of three new full-time employees at MadisonLogic’s UK offices.

2013 was a huge year for the company, having established the Contributory Data Partnership (CDP), a programme that had laid the foundation for MadisonLogic to become the largest aggregated database of B2B intent data, which has experienced a 300% growth in the last quarter. Additionally, MadisonLogic has successfully launched the Email Segment Builder for marketers with a successful beta programme comprised of 15 partners. MadisonLogic has also been recognised by Inc. Magazine as one of America’s fastest growing private companies and acknowledged by Forbes as one of America’s most promising companies, which we consider to be a distinction of our growth and development as leaders within the industry.

Duration in current role:

Five years

Where are you based?

New York

Previous performance marketing-related Co’s you have worked at:

Prior to founding MadisonLogic, I was the president and founder of IndustryBrains, which was sold to Marchex in July of 2005. I have created strategic partnerships with media companies including McGraw-Hill, Time Inc., Ziff-Davis Media, IDG Media, Forbes and CNet.

Prior to IndustryBrains I founded MediaBrains, a reader service and buyers guide provider to premium publishers and I served as an ad sales manager for Ziff-Davis Publishing, where I was responsible for ad sales at PC Computing and Windows Source Magazines. 

What are your main job responsibilities?

I guide corporate strategy and vision at MadisonLogic bringing over 15 years in founding, board and executive management experience. Constantly learning as the market shifts, always reinventing and positioning our company, vision and products for the future and making sure we have the right resources in place to make it happen.

Take us through what you get up to on a typical working Monday:

A flight to NY where most of our company is based, reading emails that I didn’t catch over the weekend and preparing for our weekly management meeting. Other than the travel logistics, Mondays are no different than any other day. Our industry doesn’t sleep – we are constantly outdoing each other and inventing new ways to refine marketing.

What top three websites can you be found browsing during your lunch hour?

Yahoo! Finance, ESPN and LinkedIn. I find broader market commentary when I remove myself from the industry for a few minutes.

What are your top three tips for someone looking to get their hands on a job like yours?

Ability to constantly reinvent, ambition to work long days and even weekends in the beginning, passion and enjoy the industry. If you don’t enjoy it, you won’t last.

Career-wise, where do you see yourself in three years time?

I love what I do, I’ve already done three startups and I invest in early stage ventures. I see myself continuing to do this for as long as I can. 

Tell us one thing people at work don’t know about you?

When everyone leaves the office I sometimes pick up the guitar in the kitchen and play or hack it as best as I can.

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