PI caught up with Divinia xxxx, the founder and MD of the London-based firm, to get her thoughts on next month’s event.
Digital agency Chalk Social are sponsoring the Hotshot Rising Star category at this year’s Performance Marketing Awards.
The 2013-founded firm leverages social data to make better informed marketing decisions. Through using first and third party social data, it has managed to optimise more than 100 billion impressions for its clients.
PI caught up with Davina Dunlea, the founder and MD of the London-based firm, to get her thoughts on next month’s event.
As a new business on the scene, why was it important to you to enter the Performance Marketing Awards 2014?
Davina Dunlea: After just passing our first year anniversary, it was important to take stock of our achievements to date. Running innovative ‘joined up’ digital marketing for brands like Lebara Mobile, Amazon Local and Lonely Planet has been no easy feat as an independent agency!
We are proud of our client relationships and campaign strategies to date, and being shortlisted in a recognised award body only solidifies this.
In an industry that is constantly progressing, how important is it to recognise the achievements of the next generation of performance marketer?
DD: We pride ourselves on being best of breed marketers, releasing as many case studies as possible to keep the industry moving forward.
Thinking outside of the box has always been our forte; we’re aiming to be the go-to agency for inspiring campaigns that disrupt the digital landscape.
By sharing this knowledge we hope to be integral in keeping the UK digital market ahead of the curve.
At Chalk Social you boast ‘attribution modelling as standard’. Attribution has been the industry’s ‘hot-topic’ for some time now, so what are the main trends you hope to see in entries this year?
DD: We’re hoping to see campaigns that tie Social, Display, PPC and Affiliate channels together with Offline where possible. Without understanding the direct influence of each channel, it’s really difficult to analyse campaign performance. We’ve heard a lot of excuses from agencies, both around technical integrations and cost. If we are already leading the way in our first year then there should be no push back from established agencies.
Aside from picking up an award, what are the main things you hope to walk away with from a night such as the Performance Marketing Awards?
DD: Picking up an award, and not tripping up on the walk to receive it would be an amazing achievement!
Seriously though, we would be thrilled. It would start our second year with a bang, pushing us to front of mind for a multitude of new clients.
How do you plan on maximising your time at the Performance Marketing Awards?
DD: Minimising alcohol intake is always a good tip, but on the flip side of that we on-boarded our clients by being ourselves, which is generally the effect of a few glasses of wine.
Embellishing is not really our style, much better to cut the nonsense and have conversations about how to move the bottom line. We’re big believers in candidness, and have built our business on that culture.