Mobile advertising network Kiip has forged a partnership with Publicis Groupe-owned agency, VivaKi.

The US mobile ad startup, which enables brands to reward a mobile gamer at the ‘achievement moment’, with rewards and commercial offers, is now working with VivaKi to help boost ‘Mobile Moments’ for Publicis Groupe Clients.

VivaKi said it is working closely with Kiip to ‘expand and accelerate global publisher relations’.

Managing director at VivaKi Ventures and chief social media officer at VivaKi, Michael Wiley, said as mobile devices become deeply embedded into consumers’ everyday lives, it becomes increasingly difficult for brands to create a positive connection with people.

“We always seek to identify emerging partners and solutions that can benefit our broader organisation,” Wiley said.

“Kiip provides opportunities to engage consumers at significant ‘moments’ in their daily activities – whether it be levelling up in a game, crossing an item off a to-do list or completing a workout.

“With billions of moments across thousands of apps, we look forward to working with Kiip’s technology to pursue additional product development opportunities down the road.”

Wiley said Kiip makes it easy to ‘add value in the moment’, as it rewards users for using apps they love, through non-interruptive experiences in games or apps. It captures users during moments of elation, either with real, tangible rewards or gifts of virtual currency.

As Kiip has worked with many of Publicis Groupe’s portfolio brands such as P&G, Mars, Georgia Pacific and more, Wiley said the partnership makes it easy for Publicis Groupe brands to buy moments across the growing mobile ecosystem –  as well as have access to first-look and new product opportunities.

Kiip has offices in San Francisco, New York, Chicago, LA, Vancouver, London, Bogota and Tokyo.

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