Ensighten has announced that it will be acquiring attribution company, TagMan, as it looks to broaden its enterprise data and tag management products.
TagMan, which recently secured $40 million in series B investment, is bringing a number of brands across to Ensighten including Virgin America, Travelocity, John Lewis, Marriott and DirecTV. However, none will have to make changes as a result of the acquisition.
With revenues of $1.9 trillion, Ensighten believes the addition of TagMan’s technology and client base will allow it to solve the performance challenges marketers face when using closed cloud marketing platforms such as Adobe, Oracle and Salesforce.
Josh Manion, founder and CEO of agile marketing platform, Ensighten, seems certain that cloud marketing is about to witness some serious change now that his company can supply the attribution technology offered by TagMan.
“The acquisition of TagMan accelerates Ensighten’s growth on a global scale and represents our collective vision to redefine the marketing cloud,” Manion said. “Anytime the top two players in a market unite the playing field dramatically shifts.”