Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.


Samantha Harrison

Job title and company: 

Account Director at Omnicom Affiliates and Digital Partnerships

In one sentence, how would you describe what the company does?

It provides specialist affiliate and lead generation management for clients across all Omnicom Media Group agencies including OMD, PHD, M2M and Rocket.

What are the company’s unique selling points?

As part of the largest agency groups we work across a number of different clients ranging from retail, B2B, automotive and finance. We have a team of nine who specialise across CPA and CPL activity and work closely with the agency to deliver a performance strategy –  which supports the clients overall strategy.

Within the last six months/year, what stands out as the company’s major milestones?

Over the last 12 months we have seen great success. We entered our first Performance Marketing Awards which resulted in two shortlists and a highly commended. We have also seen an increase in the number of clients we work with including an increase the pan European and global accounts we run. Our success across campaigns has resulted in clients becoming more confident in the channel and investing a bigger proportion of their budget into CPL and CPA activity.   

Duration in current role:

Almost 18 months

Where are you based?

In agency land- Goodge Street, London

Previous performance marketing-related Co’s you have worked at:

I started network side with Affiliate Future, then moved to agency world at Zenith Optimedia. It’s great to see the industry from both sides.

What are your main job responsibilities?  

Strategic lead on accounts from PHD, OMD MG and OMD international, which means managing a team of top planners and execs. As a team we focus on delivering client’s KPI’s and push to deliver innovative strategies, so I work closely with clients and publishers to ensure we are working together in the most cost efficient way to deliver results for all of our clients.

Take us through what you get up to on a typical working Monday:

My morning starts out with catching up with clients after the weekend to make sure everything is running smoothly. Then the team meet to prepare the weeks’ activity and deliverables to ensure clear focus on what needs to be done. I then tend to spend the afternoon at one of the other Omnicom offices to sit with the client teams.

What top three websites can you be found browsing during your lunch hour?

I feel like I should say sites focssed around work, but in reality I am often on a travel site looking for our next holiday destination, a property site looking for our next house, or shopping for the right outfit for my next night out (using voucher codes or cashback sites of course!).

What are your top three tips for someone looking to get their hands on a job like yours?

  • Be good with people. Getting on with clients and others makes the job a lot easier
  • Prepare for hard work. This isn’t a plea for a pay rise, but the fact is that online business has changed the traditional working hours
  • Enjoy what you do. If you don’t then you will never really achieve what you want

Career-wise, where do you see yourself in three years time?

Taking over as head of affiliates to run the channel (although he doesn’t know this so probably best not sharing this on a public forum or anything!).

Tell us one thing people at work don’t know about you?

I’m generally quite open so there isn’t much people don’t know.


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