More than 100 people from across the fashion and performance marketing world attended an Affiliate Window event in the heart of London last night (Wed).
The network’s fourth annual Fashion Focus extravaganza welcomed leading brands such as Zalando, very.co.uk, The Hut Group, Arcadia, Marks & Spencer and more.
The event, held at Millbank Tower, allowed brands to showcase their key products and inspiring trends for 2014 to fashion publishers and industry bloggers.
As well as providing a networking opportunity, Fashion Focus allows attendees to share insights on the latest styles, discuss developments within the online fashion industry and aims to encourage further engagement within the performance channel.
Head of public relations at Affiliate Window, Lisa Chaikin, said: “Fashion Focus is our most heavily sought out sector event, and every year we see a range of fantastic brands showcasing their latest products of the season to key publishers.
“Our sector events are all about networking – gathering advertisers and publishers from one key vertical and letting them do business, face-to-face in an informal and engaging environment.
“The feedback we receive every year is that retailers want to meet publishers, learn how they can work more closely and understand how to tailor promotions in-line with the publisher’s content. Fashion Focus, along with all of our sector events, is aimed at facilitating this goal.”
The event featured a presentation from the network’s account director, Aimee Cook, followed by a presentation by Alex Emberey of Shopstyle, on the top fashion insights for 2014.
Each fashion brand also hosted a mini boutique in an effort to attract and engage with publishers.
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