Cashback publisher, TopCashback, has announced the launch of its new B2B Hub that will offer various offers specific to business until the end of March.

To coincide with the end of the financial year when companies will be closely scrutinising budgets, TopCashback will be offering money back on products such as utilities, printing accessories and car rental.

B2B affiliate marketing is much less widespread than its consumer-focused sibling and that presented TopCashback with an opportunity, according to the publisher’s head of partnerships, Graham Jenner.

“From my own experience network side, there are less B2B focused affiliates,” Jenner said. “Within that sector there are big brands with strong offers, so we wanted to give them a way to target relevant traffic with us.”

Educating business customers

Each week until March 31, one retailer will have the chance to showcase its best cashback offers to business consumers.

The B2B offering is not the first of TopCashback’s hubs. Prior to this, the publisher ran a Travel Hub until March 2 to take advantage of the sales volume it was seeing in January and February and Jenner revealed that it proved a hit with consumers.

“So far our themed hubs have been a big success,” Jenner said. “Our Travel Hub contributed to growth of over 50% for the category in January, which was pleasing as these themed areas are a new addition to our site.”