New York-based global media valuation platform Integral Ad Science, has announced the opening of offices in Germany and Singapore.

The 2009-founded business, which raised $30 million in Series D funding in January this year, evaluates the quality of ad placements using a ‘TRAQ Score’, incorporating metrics such as ad viewability, brand safety and page content and context.

Integral has hired two managing directors, Olaf Mahr and Stephen Dolan, to build the company’s profile and presence from the German and Singapore hubs.

CEO of Integral, Scott Knoll, said: “We’re bringing two powerhouses to our international team with Olaf and Stephen.

“They not only deeply understand the needs of the advertising markets in Germany and Asia Pacific, but they have the extensive background in ad technology needed to help our potential and existing customers in both areas quickly and efficiently benefit from our solutions.”

Last year Integral opened its first European headquarters in the UK. Knoll said the ‘overwhelming demand’ triggered the need to expand and open an office in Germany.

In Australia, Integral introduced its products through Kinnected, a local distributor. The opening of the regional headquarters in Singapore will make Integral’s services easily available to the entire APAC region

Prior to joining Integral, MD of the new Berlin office, Mahr, worked for several years as the MD of media agency Pilot. He was also CEO of VoodooVideo, a video advertising technology solutions platform.

MD of Asia Pacific, Dolan, has a track record of establishing US-based advertising and technology companies in Asia, including aQuantive and DoubleClick.

Dolan was also Facebook’s first employee in Asia and was responsible for establishing operations in Singapore, Hong Kong and Seoul. Prior to Facebook, he also led Microsoft Advertising’s monetisation efforts across Asia, and managed sales in the region.

Integral also has operations in operations in Chicago, San Francisco, London, and Sydney.

Integral received $30 million in funding from August Capital in January to support technology and data science as well as its international growth.