Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.


Uyen Tieu

Job title and company: 

Founder and CRO, Rumble

In one sentence, how would you describe what the company does?

Founded in 2011, Rumble is the mobile-first platform for publishers, that allows publishers to adapt and make real-time changes on a central agnostic platform.

What are the company’s unique selling points?

Rumble delivers the only end-to-end publisher solution that allows publishers to launch, manage and monetise their entire mobile channel on one platform. With Rumble, publishers are on all devices for both native apps and mobile web, pre-integrated with the tech ecosystem and have the ability to adapt and make real-time changes. 

Within the last year, what stands out as the company’s major milestones?

We just issued a major 2.0 release of our mobile publishing platform at Business Insider’s IGNITION. With this release, Rumble becomes the first dynamic mobile publishing platform that allows publishers full control in making changes to design, layout and monetisation to their entire mobile presence in real-time without a need to re-create any line of code, and it works seamlessly with publishers’ existing infrastructure and is extremely easy to implement.

The response has been great. At our launch party we had media executives, marketers and creative leaders take a sneak peek at it – and they have been our biggest supporters in market.

Duration in current role: 

Three years.

Where are you based? 

I am based in New York City.

Previous performance marketing-related Co’s you have worked at:

Prior to Rumble I was the global head of ad sales strategy at Microsoft and before that I was launching and integrating new media revenue models at MTV Networks as the VP of marketing partnerships and the VP of ad sales strategy and business operations.

What are your main job responsibilities?

My main responsibility is to make sure that our platform arms media companies to really win in this new mobile reality. As a technology company with a publisher mindset – I am the voice of our clients. I really see my job as an extension of my time at Viacom, where I was charged with thinking about how a media company adapts, changes and grows their business — only this time I have incredible co-founders that can move quickly and have the technical chops to actually build the platform to solve for it.

Take us through what you get up to on a typical working Monday:

My Mondays usually start with a breakfast meeting with a client to talk shop and trends that are happening in the mobile space and figure out what is real and what is just noise. Then I am back in the office where my team is up and running. We go over the key things that are happening that week in regards to new features, client launches and any major events that we are going to attend. Then I hop on a management call with R&D and we talk about the platform, what is in the scrum sprint for the week and any larger partnerships that require senior leadership to be involved. By the afternoon, I sit down with my office manager and go over resumes to schedule our Friday round robin interviews . This is where we invite candidates to drop-in anytime in a four hour window and they get to do rotating interviews with each member of the team. 

What top three websites can you be found browsing during your lunch hour?

I read the IWantMedia newsletter, best curated list of top news in the media business, and then I usually look at re/code and TechCrunch for more tech specific news. 

What are your top three tips for someone looking to get their hands on a job like yours?

As a co-founder of a start-up, the ‘co’ part is very important, in finding partners that you trust and see yourself building something big for at the very least five to seven years. By starting a start-up, the adrenaline of disrupting and moving fast becomes less and less of the job description as you get market traction, and in actuality most of the work is how I build on the initial success and make it even bigger, and even bigger, and even bigger after that. Start-ups have a reputation for being this fast and furious sprint, but in actuality the big winners are the ones that realize it’s a marathon and build up a team to sustain it. 

Career-wise, where do you see yourself in three years time?

Doing what I am doing, but even bigger!

Tell us one thing people at work don’t know about you?

I used to be a b-girl. Yes I can pop and lock and can still do a mean head-spin.