PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Partner Network
Consumer Shopping Habits: The Psychology of a Checkout
Image Credit vasilennka Creative Commons license

Consumer Shopping Habits: The Psychology of a Checkout


Coupon publisher, vouchercloud, has collated a number of statistical sources into one infographic covering consumer psychology and the e-commerce checkout.

Looking at shoppers’ habits as they navigate through the labyrinth of a retailer’s online store, vouchercloud found that consumers are broadly an impatient breed. If they are forced to wait three seconds, 57% will abandon a site.

Most will then harbour a grudge at the sheer audacity that the site displayed by not loading in a matter of seconds, with 80% of the original abandonees choosing to never return to the page they feel so affronted by.

Brands should be ditching text-heavy pages in favour of a more visual web page because 92.6% of people felt visuals had the most bearing on a purchase decision. Decisions are also made quickly with most products being assessed 90 seconds before a purchasing decision.

It has been a busy period for vouchercloud, which not only put together an infographic, but also took time to launch its app in South Africa through Vodacom, majority owned by British mobile phone network, Vodafone.

For more insights into consumer psychology during the checkout process, take a look at the following vouchercloud infographic.

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

    Read more from Simon

    You may also like…