Coupon publisher, vouchercloud, has collated a number of statistical sources into one infographic covering consumer psychology and the e-commerce checkout.
Looking at shoppers’ habits as they navigate through the labyrinth of a retailer’s online store, vouchercloud found that consumers are broadly an impatient breed. If they are forced to wait three seconds, 57% will abandon a site.
Most will then harbour a grudge at the sheer audacity that the site displayed by not loading in a matter of seconds, with 80% of the original abandonees choosing to never return to the page they feel so affronted by.
Brands should be ditching text-heavy pages in favour of a more visual web page because 92.6% of people felt visuals had the most bearing on a purchase decision. Decisions are also made quickly with most products being assessed 90 seconds before a purchasing decision.
It has been a busy period for vouchercloud, which not only put together an infographic, but also took time to launch its app in South Africa through Vodacom, majority owned by British mobile phone network, Vodafone.
For more insights into consumer psychology during the checkout process, take a look at the following vouchercloud infographic.