BARCELONA –Binatone, a world leader in consumer electronics, has selected Pulse Mobile, a leading mobile marketing business, to drive e-commerce sales of its retro phone The Brick, the companies jointly announced today at Mobile World Congress. In the exclusive relationship, Pulse Mobile will promote The Brick and other Binatone products on its affiliate network as well as through email, a proprietary ad network, in-house media buying channels and its Mobile Retail Network. “Pulse Mobile brings considerable mobile marketing expertise to the e-commerce industry,” said Binatone Chairman Dino Lalvani. “E-commerce sales are essential to the success of our telephone and consumer electronics products,” he added. Pulse Mobile’s Mobile Retail Network allows mobile commerce merchants and advertisers in the United States, Canada and the United Kingdom to target consumers as they move through the stages of an online purchase. Binatone’s unique new retro phone, The Brick, is a bigger, stronger cellphone that is built to last. Inspired by the first mobile phones of the 80’s, The Brick has up to three months of battery power from one charge, Bluetooth, classic retro games, built-in speakers, an LED torch and speakerphone. “We are thrilled to be working with Binatone and taking these unique retro-designed products into our performance marketing sales channels,” said Eric J. Gerritsen, Vice President of Pulse Mobile. About Binatone Over the past 55 years Binatone has become a world leader in communication electronics. With expertise in a wide range of products, including telephones, mobile phones, tablets, baby monitors and pet training products. Binatone’s expertise has been recognized by the world’s biggest retailers, as well as many leading international electronics and telecom companies. As a result products by Binatone are being sold in over 50 countries worldwide. About Pulse Mobile Pulse Mobile is GlobalWide Media’s comprehensive mobile marketing platform, featuring multi-channel global distribution for developers, advertisers and mobile merchants. Channels include performance marketing, media buying and a proprietary ad network. GlobalWide generates approximately three million monthly conversions while delivering unparalleled reach across all digital distribution platforms. Media contact: Alana Clement Public Relations Manager Email: Phone: 1-250-386-5323 ext 1637