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Orbitz Boosts Loyalty Offering with Travelocity Purchase
Image Credit  N i c o l a Creative Commons license

Orbitz Boosts Loyalty Offering with Travelocity Purchase

PerformanceIN

Global online online travel company Orbitz Worldwide has purchased certain assets and contracts from the Travelocity Partner Network.

The network, which provides private label travel technology solutions for bank loyalty programmes and online commerce sites, will be integrated into the Orbitz Partner Network, which offers travel agent and affiliate solutions.

President of Orbitz Partner Network, Ronnie Gurion, said: “The acquisition of Travelocity Partner Network assets will accelerate our growth in the private label space and expand the range of customized solutions we are able to offer to customers, in particular in the loyalty area.”

Terms of the transaction were not disclosed. The company said it does not expect a material impact on adjusted EBITDA in 2014.

Chicago-based Orbitz, which is listed on the New York Stock Exchange, operates sites such as ebookers.com, hotelclub,com and cheaptickets.com


Did you catch this last Orbitz story on PI? ‘Realistic’ Reward Scheme & Referral Bonus Initiative Launched by Travel Co

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Pippa Chambers

Pippa Chambers

    News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

    From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

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